Tuesday, March 17, 2009

Results in the China Youth Culture 2009

Noticing all the clothes and sneakers or any other clothing material in fashion in America? Guess what? A large majority comes from China. Check your tags, you would probably find half to 75% of your fashion or clotheswear saying Made from China. Anyways, the point I'm trying to make is that China has over the years, created a huge impact on our economy our society causing us to follow trends and fashion created over there. Because the U.S. depends too much on other countries for supplies, wants and needs, we end up pretty helpless. It's always about buying from other people. American doesn't supply much of anything except maybe food is the best resource we have ourselves. Otherwise, we buy from other countries, things like oil, cotton, shoes and many other materials that we need and use every single day. However, America does have American brands but they are not supported/wanted because they do not create interest in anyone. The style of their fashion does not fit in our culture especially youth.

Lets get on the the story.
As I listed one of my contacts as well as my first, Label Networks provide information on youth culture atleast twice a year and they get their facts from study, strait from the source.
Here I found their latest studies in China on Youth Culture for 2009.
The link is here http://www.researchandmarkets.com/reportinfo.asp?report_id=683602.
This is not exactly Label Networks real site, but an article that leads to the real source.

Basically this article is about how the chinese (myself also one) follow trends and how certain aspects affect their preferences on fashion and culture, leading them to spend according to the attractiveness of the brand/trend and their desire for it. “The Chinese youth market is comprised of an entirely new generation among their 1.3 billion people who have grown up among massive economic reforms resulting in influencing a great deal of the overall spending power of China,” says Tom Wallace, President of Label Network. I believe what he says, this is very true because China use to be like just a whole bunch of villages, bunch of emptiness. Over the last few decades or so, things have changed. China became more advanced and skyscrapers arose, even more than what we have here in America now. Don't forget the value of the dollar, they are catching up to us as well. We use to get well over 8 dollars for one American dollar. Now we get what, a merely 6 dollars and change or may be a bit more. Maybe the majority of the people are not realizing what is happening but big changes are going on in our society, not just the big point, recession but a lot of things are also going on.
The article also includes talk about Internet Cafes and Cultural hotspots. This reminds me, over here in New York, I also noticed a lot of Internet Cafes, majority opened by Asians, sometimes even 3-4 cafes on the same block. This makes me think why and does it make money? So, I went to all these internet cafes and notice a few things in common, a lot of asian customers, snacks and drinks which are for the 24/7 opening cafes so they can stay there all night, and most of all, it's dirty. Internet cafes get very dirty after a while because of smoking (even with the no-smoking sign there) and spit all over the place. Anyways, the point is this is part of their culture, online shopping, games is now a huge influence on everyone, not just the chinese.
You already know where to contact LabelNetworks so just go ahead and hit them up!

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